JWLA – A Division of Johnny Was Clothing

Published June 21, 2012 by yourfashionchiq
If you are a fashion forward sophisticate who enjoys clothing that puts a modern twist on vintage-inspired clothing, Johnny Was is the right brand for you. Johnny Was offers the ultimate in boho chic with eclectic and stylish silhouettes. I am definitely obsessed with Johnny Was!

Born in 1987, Johnny Was has the reputation of being on the pulse of women’s fashion. What had started as private label and wholesale only at the California Fashion Mart in Los Angeles, had already ventured out and now has eight divisions crafting all kinds of beachy, boho and hippie-chic clothing in comfortably baggy styles. What all their lines have in common is embroidery. The Johnny Was Collection offers the ultimate boho chic, while JWLA represents the quintessential California surfer chic. The Biya Collection offers timeless, eclectic and stylish silhouettes that are bold and distinctive. Pete & Greta brings lifestyle basics with an edge, while 4 Love and Liberty caters to the fashion-forward sophisticate. 3J Workshop feminizes the traditional menswear shirt with fine workmanship & fit.

The designs are a way of life rather than a trend to follow. The Johnny Was team designs for women who are confident, fun, and ageless. Their aim is inspire women to be who they are, and to make clothes that are beautiful, simple and versatile.

The JW Los Angeles collection is a division of Johnny Was and celebrates and embraces the lifestyle of today’s women with sensual, beautiful and life-enhancing clothing. Soft, feminine pieces with an emphasis on texture, shape and detail. It is the quintessential California chic t-shirt collection well-known for its unique vintage inspired look. JWLA visualizes taking the American classic t-shirt and feminizing it with a 1970’s one of kind embroidery in vibrant colors. Over the past decade, JWLA has perfected its handcrafted look. Attracting a devoted global following for its lived-in aesthetic. Along with the classic embroidered t-shirt, JWLA has introduced feminine dresses, cozy hoodies, wraps, knit tunics to be worn over leggings, and a must have knit coat. JWLA continues to surprise and delight its loyal followers by developing a look defined as California Surfer Chic

The lure of Johnny Was is defined by the juxtaposition of beautifully crafted, luxurious, flowing clothing and gorgeous accessories with the rough edges of the store’s handcrafted, industrial eclecticism. The Johnny Was collection has clothing for any occasion, from hanging out with friends to dinner dates. The clothing is comfortable, stylish and perfect for all women!

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